Fall 2007 Sweep News Ratings (November 29)

By December 7, 2007 KMOV, KPLR, KSDK, KTVI No Comments

No Final Numbers yet, but this is how the ratings were on November 29 (Only includes stations producing news); The numbers are via Mike @ stlmedia.net:

6AM
*******
KSDK 5 – 7.9
KTVI 2 – 5.0
KMOV 4 – 3.9

Noon
*******
KMOV 4 – 6.7
KSDK 5 – 6.6

5PM
*******
KSDK 5 – 12.6
KMOV 4 – 9.1
KTVI 2 – 6.4

6PM
*******
KSDK 5 – 13.2
KMOV 4 – 8.6
KTVI 2 – 4.7

9PM
*******
KTVI 2 – 8.7
KPLR 11 – 3.7

10PM
*******
KMOV 4 – 13.9
KSDK 5 – 13.1
KTVI 2 – 4.3

Blood and guts format at 4 seems to be paying off at Noon & 10pm. KSDK’s steady all-around coverage pays off 6am, 5pm, & 6pm. KPLR is doing relatively well against KTVI at 9pm. KTVI’s newly instituted “NewsEdge” at 10 averages about 1.5 rating point higher than KDNL’s old newscast at 10.

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