May 2010 Sweep Results

Here are the May 2010 Sweep Results for St. Louis; Where available I’m  providing the numbers from May 2009 for comparison.  Status Quo for the most part, but  KDNL is doing better in overall ratings, KMOV is down everywhere, and KSDK retains the overall news lead, with KTVI nearly tying them in weekly averages.  We could be seeing KTVI become the overall leader in the market. The last time KTVI led in sweep ratings was when they were an ABC affiliate.  It proves that consistency works.  KMOV and KSDK need to take notice. Keep your news team consistent, focus on the fundamentals of journalism, and the viewers will watch.

KDNL has a unique opportunity to reintroduce it’s news image if it wants to.  ABC’s schedule is doing respectable in the ratings locally, and could provide a solid lead-in for a newscast.  It’s time for a news presence on KDNL. Onward to the numbers.

Daytime:

STATION PROGRAM HH RTG/SHR
EARLY NEWS (May 2009)
KSDK [M-F] TODAY IN ST. LOUIS (5AM – 6AM) 3.3/18
KTVI [M-F] FOX 2 NEWS (5AM -6AM) 2.9/16
KMOV [M-F] NEWS4 THIS MORNING (6AM – 6AM) 1.9/10
KDNL [M-F] ABC NEWS MORNING (5AM – 6AM) 0.2/1
EARLY NEWS (May 201o)
KSDK [M-F] TODAY IN ST. LOUIS (5AM – 6AM) UNAVAILABLE*
KTVI [M-F] FOX 2 NEWS (5AM -6AM) UNAVAILABLE*
KMOV [M-F] NEWS4 THIS MORNING (6AM – 6AM) UNAVAILABLE*
KDNL [M-F] ABC NEWS MORNING (5AM – 6AM) UNAVAILABLE*
MORNING NEWS (May 2009)
KSDK [M-F] TODAY IN ST. LOUIS (6AM – 7AM) 5.9/22
KTVI [M-F] FOX 2 NEWS (6AM – 7AM) 5.6/21
KMOV [M-F] NEWS4 THIS MORNING (6AM – 7AM) 3.0/11
KDNL [M-F] ABC NEWS MORNING (6AM – 7AM) 0.3/1
MORNING NEWS (May 2010)
KSDK [M-S] TODAY IN ST. LOUIS (6AM – 7AM) 6.6/23
KTVI [M-F] FOX 2 NEWS (6AM – 7AM) 5.0/18
KMOV [M-F] NEWS4 THIS MORNING (6AM – 7AM) 2.8/10
KDNL [M-F] ABC NEWS MORNING (6AM – 7AM) 0.4/2
MORNING NETWORK (May 2009)
KSDK [M-F] TODAY SHOW (7AM – 9AM) 6.3/22
KTVI [M-F] FOX 2 NEWS (7AM – 9AM) 5.6/19
KMOV [M-F] THE EARLY SHOW (7:30AM – 9AM) 1.9/7
KDNL [M-F] GOOD MORNING AMERICA (7AM – 9AM) UNRANKED*
MORNING NETWORK (May 2010)
KSDK [M-F] TODAY SHOW (7AM – 9AM) 7.1/24
KTVI [M-F] FOX 2 NEWS (7AM – 9AM) 5.4/18
KMOV [M-F] THE EARLY SHOW (7:30AM – 9AM) 1.5/5
KDNL [M-F] GOOD MORNING AMERICA (7AM – 9AM) UNRANKED*
MORNING SYNDICATED/NEWS (May 2009)
KSDK [M-F] NEWSCHANNEL 5 @ 10 (10AM – 10:30AM) 2.9/12
KTVI [M-F] RACHEL RAY (10AM – 11AM) 2.4/10
KMOV [M-F] GREAT DAY ST. LOUIS (10AM – 11AM) 1.2/5
NOON NEWS (May 2009)
KSDK [M-F] NEWSCHANNEL 5 @ NOON (12PM – 1PM) 4.4/16
KMOV [M-F] NEWS4 AT NOON (12PM – 12:30PM) 4.0/15
KTVI [M-F] FOX 2 NEWS @11 (11AM – 12PM) 3.2/13
KPLR [M-F] NEWS 11 @ NOON (12PM – 1PM) 0.7/2
NOON NEWS (May 2010)
KSDK [M-F] NEWSCHANNEL 5 @ NOON (12PM – 1PM) 4.9/16
KMOV [M-F] NEWS4 AT NOON (12PM – 12:30PM) 4.5/15
KTVI [M-F] FOX 2 NEWS @11 (11AM – 12PM) 3.0/11
KPLR [M-F] NEWS 11 @ NOON (12PM – 1PM) 1.0/3
AFTERNOON SYNDICATED (May 2009)
KMOV [M-F] DR. PHIL (3PM – 4PM) 3.4/11
KSDK [M-F] SHOW ME ST. LOUIS (3PM – 3:30PM) 2.3/8
KTVI [M-F] JUDGE ALEX (3PM – 3:30PM) 2.3/8
KDNL [M-F] MAURY POVICH (3PM – 4PM) 1.5/5
AFTERNOON SYNDICATED (May 2010)
KMOV [M-F] DR. PHIL (3PM – 4PM) 4.1/12
KTVI [M-F] JUDGE ALEX (3PM – 3:30PM) 3.2/10
KSDK [M-F] SHOW ME ST. LOUIS (3PM – 3:30PM) 2.5/8
KDNL [M-F] MAURY POVICH (3PM – 4PM) 1.3/4

Evening/Prime/Late after the Bump:

Evening:

STATION PROGRAM HH RTG/SHR
EVENING NEWS (May 2009)
KSDK [M-F] NEWSCHANNEL 5  @ 5 (5PM – 5:30PM) 10.2/24
KMOV [M-F] NEWS4 ST. LOUIS (5PM – 5:30PM) 5.8/14
KTVI [M-F] FOX 2 NEWS @ 5 (5PM – 6PM) 5.5/13
EVENING NEWS (May 2010)
KSDK [M-F] NEWSCHANNEL 5  @ 5 (5PM – 5:30PM) 10.8/23
KTVI [M-F] FOX 2 NEWS @ 5 (5PM – 6PM) 6.3/13
KMOV [M-F] NEWS4 ST. LOUIS (5PM – 5:30PM) 5.4/12
EVENING NETWORK NEWS (May 2009)
KSDK NBC NIGHTLY NEWS (5:30PM – 6PM) 11.1/25
KMOV CBS EVENING NEWS (5:30PM – 6PM) 4.7/10
KDNL ABC WORLD NEWS (5:30PM – 6PM) 1.0/2
EVENING NETWORK NEWS (May 2010)
KSDK NBC NIGHTLY NEWS (5:30PM – 6PM) 11.6/24
KMOV CBS EVENING NEWS (5:30PM – 6PM) 4.7/10
KDNL ABC WORLD NEWS (5:30PM – 6PM) 0.9/2
ACCESS NEWS (May 2009)
KSDK [M-F] NEWSCHANNEL 5 @ 6 (6PM – 6:30PM) 10.7/23
KMOV [M-F] NEWS4 ST. LOUIS (6PM – 6:30PM) 5.0/11
KTVI [M-F] FOX 2 NEWS @ 6 (6PM – 6:30 PM) 4.7/10
ACCESS NEWS (May 2010)
KSDK [M-F] NEWSCHANNEL 5 @ 6 (6PM – 6:30PM) 9.7/20
KMOV [M-F] NEWS4 ST. LOUIS (6PM – 6:30PM) 5.7/12
KTVI [M-F] FOX 2 NEWS @ 6 (6PM – 6:30 PM) 5.2/11
PRIME TIME (May 2009)
KMOV CBS PRIME (7PM – 10PM) 9.4/16
KTVI FOX PRIME (7PM – 9PM) 7.9/14
KSDK NBC PRIME (7PM – 10PM) 6.0/10
KDNL ABC PRIME (7PM – 10PM) 3.7/6
KPLR CW PRIME (8PM – 10PM) UNRANKED*
WRBU MY NETWORK TV PRIME (7PM – 9PM) UNRANKED*
PRIME TIME (May 2010)
KMOV CBS PRIME (7PM – 10PM) 9.1/15
KTVI FOX PRIME (7PM – 9PM) 7.7/13
KSDK NBC PRIME (7PM – 10PM) 6.0/10
KDNL ABC PRIME (7PM – 10PM) 4.3/7
KPLR CW PRIME (8PM – 10PM) UNRANKED*
WRBU MY NETWORK TV PRIME (7PM – 9PM) UNRANKED*
LATE NEWS (May 2009)
KSDK [M-F] NEWSCHANNEL 5 @ 10 (10PM – 10:30PM) 12.4/22
KMOV [M-F] NEWS4 ST. LOUIS (10PM – 10:30PM) 10.3/18
KTVI [M-F] FOX 2 NEWS EDGE (10PM – 10:30PM) 5.0/9
KTVI [M-F] FOX 2 NEWS @ 9 (9PM – 10PM) UNRANKED*
KPLR [M-F] NEWS11 IN PRIME (7PM – 8PM) UNRANKED*
LATE NEWS (May 2010)
KSDK [M-F] NEWSCHANNEL 5 @ 10 (10PM – 10:30PM) 10.0/17
KMOV [M-F] NEWS4 ST. LOUIS (10PM – 10:30PM) 9.1/16
KTVI [M-F] FOX 2 NEWS EDGE (10PM – 10:30PM) 4.9/9
KTVI [M-F] FOX 2 NEWS @ 9 (9PM – 10PM) UNRANKED*
KPLR [M-F] NEWS11 IN PRIME (7PM – 8PM) UNRANKED*
NEWS (MONDAY – SATURDAY) May 2009
KSDK [M-S] NEWSCHANNEL 5 @ 10 (10PM – 10:30PM) 12.2/21
KMOV [M-S] NEWS4 ST. LOUIS (10PM – 10:30PM) 8.9/16
KTVI [M-S] FOX 2 NEWS @ 9 (9PM – 10:00PM) 9.5/15
Adults 25-54 Seven-Day Average (May 2010)
EARLY NEWS – 5PM
KSDK KSDK NEWS CH 5 (5-5:30PM) 3.2/14
KTVI Fox 2 News at 5pm (5-6:00pm) 3.2/13
KMOV News 4 (5-5:30pm) 2.6/12
ACCESS NEWS – 6PM
KSDK NEWS CH 5 (6-6:30PM) 3.2/12
KTVI Fox 2 News at 6pm (6-6:30pm) 2.7/10
KMOV News 4 (6-6:30pm) 2.1/8
LATE NEWS  – 10PM
KSDK NEWS CH 5 (10-10:30PM) 5.3/13
KTVI Fox 2 News at 9 (9-10:00pm) 5.3/12
KMOV News 4 (10-10:30pm) 4.3/11
KTVI Fox 2 News Edge 3.6/9

*NSI ranking unavailable

Source: NSI St. Louis Multiday Grid Report M-S 28 of 28 days May ‘10 (4/29/10-05/26/10)

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