Monthly Archives: June 2012

More Newscasts Coming KMOV

By | CBS, Journalism, KMOV | No Comments

ST. LOUIS — Get ready for more newscasts coming to KMOV in July. The St. Louis Post-Dispatch’s Deb Peterson posted on May 30 that the CBS Affiliate will add newscasts from 7am to 8am and 10:30-11:00am on Sundays. The newscast will be named “Awake Sunday.”

The station already airs 1 hour of news on Saturday and Sunday at 10pm.

John Knicely and Dianna Zoga will anchor with Kristen Cornett providing weather.

My Take:

More newscasts are good; although the news content hasn’t increased with the additions of newscasts at KSDK, KMOV, KPLR, or KDNL the past few years. We’ve seen largely the same content recycled throughout the day, with a few new readers and a developing story.

With newscast additions, traditionally new talent is brought in, but also in recent years, existing talent is given second or even third duties on top of their existing jobs; while great for the bottom line, it’s not great for an industry in need of new talent coming out of schools, but that’s a separate argument. The real problem is can existing talent and staff be expected to do quality work while they are being overworked? Only time can tell.