Category Archives: Ratings

May 2010 Sweep Results

By | KDNL, KMOV, KPLR, KSDK, KTVI, Ratings, Sweeps | No Comments

Here are the May 2010 Sweep Results for St. Louis; Where available I’m  providing the numbers from May 2009 for comparison.  Status Quo for the most part, but  KDNL is doing better in overall ratings, KMOV is down everywhere, and KSDK retains the overall news lead, with KTVI nearly tying them in weekly averages.  We could be seeing KTVI become the overall leader in the market. The last time KTVI led in sweep ratings was when they were an ABC affiliate.  It proves that consistency works.  KMOV and KSDK need to take notice. Keep your news team consistent, focus on the fundamentals of journalism, and the viewers will watch.

KDNL has a unique opportunity to reintroduce it’s news image if it wants to.  ABC’s schedule is doing respectable in the ratings locally, and could provide a solid lead-in for a newscast.  It’s time for a news presence on KDNL. Onward to the numbers.

Daytime:

STATION PROGRAM HH RTG/SHR
EARLY NEWS (May 2009)
KSDK [M-F] TODAY IN ST. LOUIS (5AM – 6AM) 3.3/18
KTVI [M-F] FOX 2 NEWS (5AM -6AM) 2.9/16
KMOV [M-F] NEWS4 THIS MORNING (6AM – 6AM) 1.9/10
KDNL [M-F] ABC NEWS MORNING (5AM – 6AM) 0.2/1
EARLY NEWS (May 201o)
KSDK [M-F] TODAY IN ST. LOUIS (5AM – 6AM) UNAVAILABLE*
KTVI [M-F] FOX 2 NEWS (5AM -6AM) UNAVAILABLE*
KMOV [M-F] NEWS4 THIS MORNING (6AM – 6AM) UNAVAILABLE*
KDNL [M-F] ABC NEWS MORNING (5AM – 6AM) UNAVAILABLE*
MORNING NEWS (May 2009)
KSDK [M-F] TODAY IN ST. LOUIS (6AM – 7AM) 5.9/22
KTVI [M-F] FOX 2 NEWS (6AM – 7AM) 5.6/21
KMOV [M-F] NEWS4 THIS MORNING (6AM – 7AM) 3.0/11
KDNL [M-F] ABC NEWS MORNING (6AM – 7AM) 0.3/1
MORNING NEWS (May 2010)
KSDK [M-S] TODAY IN ST. LOUIS (6AM – 7AM) 6.6/23
KTVI [M-F] FOX 2 NEWS (6AM – 7AM) 5.0/18
KMOV [M-F] NEWS4 THIS MORNING (6AM – 7AM) 2.8/10
KDNL [M-F] ABC NEWS MORNING (6AM – 7AM) 0.4/2
MORNING NETWORK (May 2009)
KSDK [M-F] TODAY SHOW (7AM – 9AM) 6.3/22
KTVI [M-F] FOX 2 NEWS (7AM – 9AM) 5.6/19
KMOV [M-F] THE EARLY SHOW (7:30AM – 9AM) 1.9/7
KDNL [M-F] GOOD MORNING AMERICA (7AM – 9AM) UNRANKED*
MORNING NETWORK (May 2010)
KSDK [M-F] TODAY SHOW (7AM – 9AM) 7.1/24
KTVI [M-F] FOX 2 NEWS (7AM – 9AM) 5.4/18
KMOV [M-F] THE EARLY SHOW (7:30AM – 9AM) 1.5/5
KDNL [M-F] GOOD MORNING AMERICA (7AM – 9AM) UNRANKED*
MORNING SYNDICATED/NEWS (May 2009)
KSDK [M-F] NEWSCHANNEL 5 @ 10 (10AM – 10:30AM) 2.9/12
KTVI [M-F] RACHEL RAY (10AM – 11AM) 2.4/10
KMOV [M-F] GREAT DAY ST. LOUIS (10AM – 11AM) 1.2/5
NOON NEWS (May 2009)
KSDK [M-F] NEWSCHANNEL 5 @ NOON (12PM – 1PM) 4.4/16
KMOV [M-F] NEWS4 AT NOON (12PM – 12:30PM) 4.0/15
KTVI [M-F] FOX 2 NEWS @11 (11AM – 12PM) 3.2/13
KPLR [M-F] NEWS 11 @ NOON (12PM – 1PM) 0.7/2
NOON NEWS (May 2010)
KSDK [M-F] NEWSCHANNEL 5 @ NOON (12PM – 1PM) 4.9/16
KMOV [M-F] NEWS4 AT NOON (12PM – 12:30PM) 4.5/15
KTVI [M-F] FOX 2 NEWS @11 (11AM – 12PM) 3.0/11
KPLR [M-F] NEWS 11 @ NOON (12PM – 1PM) 1.0/3
AFTERNOON SYNDICATED (May 2009)
KMOV [M-F] DR. PHIL (3PM – 4PM) 3.4/11
KSDK [M-F] SHOW ME ST. LOUIS (3PM – 3:30PM) 2.3/8
KTVI [M-F] JUDGE ALEX (3PM – 3:30PM) 2.3/8
KDNL [M-F] MAURY POVICH (3PM – 4PM) 1.5/5
AFTERNOON SYNDICATED (May 2010)
KMOV [M-F] DR. PHIL (3PM – 4PM) 4.1/12
KTVI [M-F] JUDGE ALEX (3PM – 3:30PM) 3.2/10
KSDK [M-F] SHOW ME ST. LOUIS (3PM – 3:30PM) 2.5/8
KDNL [M-F] MAURY POVICH (3PM – 4PM) 1.3/4

Evening/Prime/Late after the Bump:

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November 2009 Sweep Ratings

By | Journalism, KDNL, KMOV, KPLR, KSDK, KTVI, Ratings, Sweeps | No Comments

November 2009 Sweep Ratings for the sweep days from October 29 to November 25, 2009. Commentary follows the prime time numbers.

Daytime:

STATION PROGRAM HH RTG/SHR
EARLY NEWS
KSDK [M-F] TODAY IN ST. LOUIS (6AM – 7AM) 5.9/21
KTVI [M-F] FOX 2 NEWS (6AM – 7AM) 5.8/21
KMOV [M-F] NEWS4 THIS MORNING (6AM – 7AM) 2.1/8
KDNL [M-F] ABC NEWS MORNING (6AM – 7AM) 0.4/2
MORNING NETWORK
KSDK [M-F] TODAY SHOW (7AM – 9AM) 6.8/23
KTVI [M-F] FOX 2 NEWS (7AM – 9AM) 5.6/19
KMOV [M-F] THE EARLY SHOW (7:30AM – 9AM) 1.5/5
KDNL [M-F] GOOD MORNING AMERICA (7AM – 9AM) UNRANKED*
NOON NEWS
KSDK [M-F] NEWSCHANNEL 5 @ NOON (12PM – 1PM) 4.3/15
KMOV [M-F] NEWS4 AT NOON (12PM – 12:30PM) 4.4/15
KTVI [M-F] FOX 2 NEWS @11 (11AM – 12PM) 2.8/10
KPLR [M-F] NEWS 11 @ NOON (12PM – 1PM) 0.9/3
AFTERNOON SYNDICATED
KMOV [M-F] DR. PHIL (3PM – 4PM) 3.6/11
KSDK [M-F] SHOW ME ST. LOUIS (3PM – 3:30PM) 2.6/8
KTVI [M-F] JUDGE ALEX (3PM – 3:30PM) 2.2/8
KDNL [M-F] MAURY POVICH (3PM – 4PM) 1.7/5

Evening/Late after the Bump:

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KMOV Wins November Sweeps; KTVI Tops All-Day

By | Journalism, Ratings, Sweeps | No Comments

Via Gail Pennnington @ stltoday:

Ratings from the recently ended November sweeps show KMOV (Channel 4) in first place at 10 p.m. by 2.3 ratings points and 4 share points over KSDK (Channel 5). KMOV also won last November’s sweeps, but by a smaller margin.

This year, KSDK was dragged down by Jay Leno at 9 p.m. Leno averaged a 4.6 rating and 7 percent audience share during the month. From that meager lead-in, KSDK still managed an 8.3 rating and 15 share. Last November, NBC’s 9 p.m. shows gave KSDK an 11 rating and 16 share as a lead-in to the 10 p.m. news.

KMOV, with an average 11.4 rating and 18 share as a lead-in from CBS, finished the month with a 10.6 rating and 19 share.

(”Rating” represents 1 percent of the St. Louis population, or just over 12,000. “Share” refers to the percentage of television sets in use that are tuned to a particular program.)

Sign-on to sign-off, KTVI (Channel 2) is the No. 1 station with both adults 18-49 and adults 25-54.

No numbers for KPLR; I’ll dig that up, and post a nice chart (if possible).

DTV Switch Hammers Local News Numbers

By | Journalism, Ratings | No Comments

Minneapolis — Via TVSpy: David Brauer at Minnpost.com reports the DTV switch on June 12 has a had a dramatic effect on the local news ratings in the Twin Cities.  Comparing periods May 28-June 12 and June 13-21 shows some startling shifts in viewers:

 

6 a.m. Monday-Friday
1. KARE (Ch. 11), up 13 percent
2. KMSP (Ch. 9), down 15 percent
3. KSTP (Ch. 5), down 40 percent
4. WCCO (Ch. 4), down 11 percent
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Network Nightly Newscasts Reach New Lows

By | ABC, CBS, Journalism, NBC, Ratings | No Comments

New York — Via TVSpy: Frazier Moore of Entertainment Daily reports the Big Three Newscasts logged new lows in ratings last week. A major problem for ABC and CBS was that Katie Couric and Charles Gibson were off for the week. Over at NBC, Brian Williams was at the desk, and led the way with a three day average of 7.8 million viewers, even with a preemption on Thursday and Friday, due to coverage of the U.S. Open.

The CBS Evening News registered a new low, dipping below 5 million viewers, for the first time, with 4.9 viewers. ABC’s World News was off, dropping from a half-million viewers from last week, with 6.4 million.

May 2009 Sweep Ratings

By | Ratings | No Comments

May 2009 Sweep Ratings for the sweep days from April 23 to May 20, 2009. Commentary follows the prime time numbers.

Daytime:

STATION PROGRAM HH RTG/SHR
EARLY NEWS
KSDK [M-F] TODAY IN ST. LOUIS (5AM – 6AM) 3.3/18
KTVI [M-F] FOX 2 NEWS (5AM -6AM) 2.9/16
KMOV [M-F] NEWS4 THIS MORNING (6AM – 6AM) 1.9/10
KDNL [M-F] ABC NEWS MORNING (5AM – 6AM) 0.2/1
MORNING NEWS
KSDK [M-F] TODAY IN ST. LOUIS (6AM – 7AM) 5.9/22
KTVI [M-F] FOX 2 NEWS (6AM – 7AM) 5.6/21
KMOV [M-F] NEWS4 THIS MORNING (6AM – 7AM) 3.0/11
KDNL [M-F] ABC NEWS MORNING (6AM – 7AM) 0.3/1
MORNING NETWORK
KSDK [M-F] TODAY SHOW (7AM – 9AM) 6.3/22
KTVI [M-F] FOX 2 NEWS (7AM – 9AM) 5.6/19
KMOV [M-F] THE EARLY SHOW (7:30AM – 9AM) 1.9/7
KDNL [M-F] GOOD MORNING AMERICA (7AM – 9AM) UNRANKED
MORNING SYNDICATED/NEWS
KSDK [M-F] NEWSCHANNEL 5 @ 10 (10AM – 10:30AM) 2.9/12
KTVI [M-F] RACHEL RAY (10AM – 11AM) 2.4/10
KMOV [M-F] GREAT DAY ST. LOUIS (10AM – 11AM) 1.2/5
NOON NEWS
KSDK [M-F] NEWSCHANNEL 5 @ NOON (12PM – 1PM) 4.4/16
KMOV [M-F] NEWS4 AT NOON (12PM – 12:30PM) 4.0/15
KTVI [M-F] FOX 2 NEWS @11 (11AM – 12PM) 3.2/13
KPLR [M-F] NEWS 11 @ NOON (12PM – 1PM) 0.7/2
AFTERNOON SYNDICATED
KMOV [M-F] DR. PHIL (3PM – 4PM) 3.4/11
KSDK [M-F] SHOW ME ST. LOUIS (3PM – 3:30PM) 2.3/8
KTVI [M-F] JUDGE ALEX (3PM – 3:30PM) 2.3/8
KDNL [M-F] MAURY POVICH (3PM – 4PM) 1.5/5

Evening/Prime/Late after the Bump:

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