Category Archives: WRBU

Analog to Digital Transition Status in St. Louis

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DTV Status for Major Stations:

Call Letter Format HD News DTV Assignment Analog Assignment Affiliation Analog Shutdown
KTVI 720p FOX-HD Yes (2/16) 43 (2.1) 2 FOX June 12, 2009
KMOV 1080i (4.1) CBS-HD  

480i (4.2) KNLC-SD

Yes 24 (4.1, 4.2) 4 CBS June 12, 2009
KSDK 1080i (5.1) NBC-HD  

480i (5.2) WeatherPlus+

Yes 35 (5.1, 5.2) 5 NBC June 12, 2009
KETC 720p (9.1) KETC-HD  

480i (9.2) KETC Kids

480i (9.3) PBS World

480i (9.4) Create

N/A 39 (9.1, 9.2, 9.3, 9.4) 9 PBS June 12, 2009
KPLR 1080i CW-HD Yes (2/16) 26 (11.1) 11 CW June 12, 2009
KNLC 720p N/A 14 (24.1) 24 CW February 17, 2009
KDNL 720p ABC-HD N/A 31 (30.1) 30 ABC February 17, 2009
WRBU 480i N/A 47 (46.1) 46 My Network TV February 17, 2009

KUMO-LP/LD is not included, but will broadcast on Channel 10, serving as the region’s lone VHF digital station when it signs on.

This chart will be updated as necessary.

February 17? Try June 12. DTV Transition Moves to June

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If you’re tired of seeing DTV transition commercials, it’s not over; you’ll have to wait a few months. The transition commercials are being rejiggered  for the new date: June 12. The House of Representatives joined the US Senate in moving the DTV deadline to June 12, 264-158, after businesses spent millions of dollars on transition commercials trumpeting February 17. Maybe the networks should ask for bailout money, too.

If you’re wondering why the big day is moving, well, it’s because a few million people are either unaware a change was coming, unable to make the change, or didn’t care.  Be sure to tell your congressperson to move Thanksgiving or Christmas when you’re running behind on either of those holidays.  It would make about as much sense. Watching the cheesy NAB-produced commercials and asinine questions to TV stations during their “Let’s cover the DTV transition instead of actual news” segments, you might be tempted to do something else: turn the TV off. Permanently. 

Well, you’ve got to live through it for 4 more months. 

There is general agreement that the public is generally unprepared for DTV. Unfortunately, the public is usually unprepared for lot of things (see: any holiday). 

As the Post-Dispatch’s Gail Pennington said her Tube Talk blog: “Oh Yay!” 

Note: Most of this entry was written in jest.

2007-2008 Designated Market Areas

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The Television DMAs list from Neilsen Media was released last week.

St. Louis remains the #21 Largest Designated Market area for Television, with 1,244,370 TV homes, or 1.103% of the national audience. The number is essentially flat from last year, with St. Louis in the #21 slot with 1,228,970 TV homes, about a 1% percent increase over last year.

The biggest increase was Lima, OH which climbed from 196 to 185, climbing 11 markets.
The biggest decrease was Bluefield-Beckley-Oak Hill, which dropped from 155 to 150, a drop of 5 markets. 

2007-2008 Designated Market Areas